Exchange FTX is ready to bring cryptocurrency, Web3 and NFT to one of the world's largest music festivals.
The company's European division, FTX Europe, partnered with Tomorrowland to bring these technologies to the event's audience.
According to a statement from FTX, the partnership marks the beginning of a long-term plan between FTX Europe and Tomorrowland.
Web3 and NFT on Tomorrowland
The idea is to make the most of Web3 in our upcoming events. These include the annual Tomorrowland in Belgium, Tomorrowland Winter and the award-winning Tomorrowland Around The World digital festival.
In addition, the partnership will explore various applications of Web3 and blockchain technology, including NFT for art, music and tickets, metaverse events and cryptocurrency payments.
As the Exchange has highlighted, Tomorrowland's evolution to web3 is an opportunity to connect with the community on a deeper level.
In addition, it is a way to engage festival-goers, artists with creative novelty and fans who can earn, collect or purchase Tomorrowland digital assets through streamlined ticketing options.
Regarding partnerships, Sam Bankman-Fried, CEO and founder of FTX, emphasized that
"It's exciting to see the continued mix of cryptocurrency, music and events. We are proud to partner with Tomorrowland to bring their truly unique and amazing events into the digital space, supporting their initiatives related to Web3, NFT and cryptocurrency."
Digital experience for the community
Meanwhile, Tomorrowland founder Michiel Beers says that innovation is the DNA of the event. In this sense, the festival aims to create unique experiences and important moments for the community.
"The evolution to Web3 opens up many possibilities for our limitless imagination and opportunities to strengthen our community for years to come."
Tomorrowland started in 2005 as a festival with 10,000 participants. It is currently in its 16th year. The event is recognized as one of the largest electronic music festivals in the world. Over 400,000 people attend the annual summer festival.
Also according to the announcement, the partnership will start with a one-time activation called "FTX Quest". Tomorrowland Winter participants will be able to collect the first 1,500 NFTs from a pool of 6,500.
The event, which participants must find and scan their wristbands to enter, will have five hidden locations.
These tickets will allow 1,500 attendees to see exclusive performances at a secret location for three nights (March 23-25).