The COVID-19 epidemic is the latest reason to change the way many companies think about marketing, prompting them to turn to augmented reality (AR) and virtual reality (VR) as solutions that allow customers to safely and enjoyably interact with a product or service.

At first, it was challenging to adopt this approach anyway because shoppers could go to the brand's brick-and-mortar stores to view the catalog in person. This was true until the epidemic hit, and its restrictions prevented people from going to stores and interacting with workers and other shoppers.

These parties welcome AR and VR technologies into the lives of their customers, providing them with engaging and unique online experiences.

So, what exactly are augmented reality and virtual reality and how are they changing the social media experience? Continue reading to discover

What is VR (Virtual Reality) and how does it affect video marketing?

Today, video is the most commonly used marketing medium. More and more people are turning on their TVs and computers to watch videos instead of just reading or staring at static pictures. They find video a more engaging medium to capture and hold their interest.

This is typical of video marketing. In addition, there is virtual reality video marketing, which can increase brand awareness and engagement to levels you never imagined.

The use of computer technology to create simulated worlds is known as virtual reality (VR). Unlike traditional user interfaces, virtual reality immerses the user in the experience. Instead of looking at a screen, the user engages and interacts with the 3D environment. By replicating as many senses as possible, including sight, hearing, touch, and even smell, the computer becomes the gatekeeper of this artificial world.

You may also want to know if there are different forms of virtual reality. Indeed there are

Types of Virtual Reality

There are three main types of virtual reality simulations currently in use.

Non-immersive VR

Non-immersive virtual experiences are sometimes overlooked as a virtual reality category because of their widespread use in everyday life, although the typical video game is properly considered a non-immersive VR experience. It allows you to participate in a virtual environment, usually through a computer (or video game console, monitor, and input devices such as a keyboard, mouse, and controller), in which you can control certain characters or activities in the experience. It differs from fully immersive VR in that the environment does not interact directly with you.

Computer games, such as Dota or Sims, are great examples of non-immersive virtual reality. You can influence certain parts of the character, which will affect the virtual environment of the game. You are technically interacting with the virtual world, but not directly. This is what your character does in the game.

Semi-immersive virtual reality

Semi-immersive virtual experiences immerse people in a virtual world. When users focus on digital images, they still feel like they are in a separate world, but they are also connected to their physical environment.

Semi-immersive technology, often referred to as vertical reality depth, imparts a sense of realism through 3D imagery. The more detailed the images, the more immersive the user's experience becomes. For example, virtual tours are a type of semi-immersive virtual technology that many businesses are using so their customers can walk around the place without being there. It is also used for teaching or instructional reasons, where HR monitors, projectors and simulators partially replicate the design of real-world machinery.

It is important to remember that semi-immersive VR simulations give people the impression that they are in an alternate reality. In this type, the physical environment is built to enhance VR.

Fully immersive virtual reality

Fully immersive virtual reality provides a realistic experience that makes you feel like you are in a virtual world and that the events that are happening are happening to you.

Users will need appropriate head DAI-style displays, headsets, gloves and body detectors to enjoy and participate in a fully immersive virtual reality. The computer uses data from these sensors and the virtual environment reacts in real time to provide the user with a realistic virtual experience.

Users get the most realistic experience through a fully immersive simulation that includes both sight and sound. VR head DAI-style devices provide high-resolution information with a wide field of view.

In VR arcades and even at home, this VR is often used for games and other forms of entertainment.

Virtual Reality and Augmented Reality: What's the difference?

Augmented reality includes AR and VR, but each offers a unique experience. Shoppers can use AR in e-commerce to preview items in augmented versions of real-world locations, such as IKEA. The company has released a trial version of their Studio app, which allows iPhone users to decorate entire rooms using their phone's sensors.

Fashion and beauty brands such as Nike, Adidas, Warby Parker, L'Oreal and Sephora have also jumped on board, developing AR experiences that allow customers to digitally try on shoes, eyewear, cosmetics and clothing using their smartphones.

Augmented reality (AR) is a type of virtual reality that allows users to see the actual environment and modify it virtually through their cell phone screen. The mobile game app Pokémon Go is a good example of how it can help you get a better handle on augmented reality.

Computers in AR technology use sensors and algorithms to detect the position and orientation of the camera and then render 3D visuals as they would be seen from the camera's point of view, placing the computer-generated visuals in the user's real-world environment.

Unlike AR, where a real camera is placed in a physical area, in virtual reality the user's eyes are set in a simulated reality using VR glasses. In other words, if the user moves his head, the image adjusts accordingly. Instead of mixing virtual elements with real scenes, VR technology creates a believable interactive environment for the viewer.

Virtual Reality Example

More simply put, the difference between VR and AR comes down to the equipment required and the experience itself: AR uses a real-world environment, while VR uses a completely virtual one. While VR requires a headset, AR can be accessed through a smartphone device. VR enriches the fictional reality, while AR enhances both the virtual and real worlds.

The future of VR technology in the social media experience

We can all agree that social media is a technological phenomenon that changes every year, if not every few months. Because of the way it combines so many different technologies, it is a foregone conclusion that sooner or later it will evolve into a whole new format of communication. And virtual reality is just another example of this, as it is the way the founders of the world's largest social network see this integration as the future.

Consider this: virtual reality is a great setup for displaying social networking interface components in a way that has never been done before. Even today, we can see how global it is thanks to the continued development and improvement of the user experience and design of resources and fully immersive movies.

Panoramic photos, virtual galleries and exchange venues will contribute to a bigger and better virtual reality. Imagine DAI on a headset and accessing a virtual room where you can interact with friends or a media center where you can read the news. You don't even need to open or fix tabs because everything will be right in front of you, accessible and controllable with just a turn of the head. Imagine all this being applied to a virtual social media network – isn't that impressive?

Facebook often shows glimpses of the future of virtual reality and emphasizes how important this will be for the potential of social networking. Trade with your friends and colleagues virtually through an "avatar" profile that resembles the Sims character.

It's no secret to anyone that Facebook and Google think VR is the future of content consumption. Facebook's new Meta proves it. The platform has been the subject of much controversy since its inception in 2004. More than 17 years later, creator Mark Zuckerberg has announced changes, including a new name, and vowed to build a "new Internet. The platform's new moniker, "Meta," inspired by the Greek word "beyond," reveals the creator's plans to build the next generation of the "metaverse" Internet. The plan. Facebook is already working on innovative new technologies that will enable individuals to connect and explore the metaverse.

Meta's logo and brand information, source: https://about.facebook.com/meta/

There will almost certainly be a wide range of positive and negative reactions to this, but it is undeniable that virtual reality opens up a wealth of new opportunities and possibilities for brands, advertising, products and services. Companies are likely scrambling to create the most engaging marketing campaigns and attract potential customers on a daily basis. With the rise of virtual reality in social media marketing, marketers and public relations professionals will undoubtedly target this area.

So if VR advertising flourishes, which is expected to be a new area with huge potential, social networks will continue to move toward immersing users in virtual reality.

With virtual reality expected to be the wave of the future, investment in it is increasing every year as IT giants continue to push it forward. There may be many who are skeptical about VR, but let's face it: almost all of the world's technologies have experienced resistance, but their success continues to far exceed expectations.

After all, virtual reality gives up previously unimaginable possibilities for exchange, entertainment, commerce and education.

Back to reality

Virtual reality is rapidly penetrating social media, and its unlimited potential can now be experienced by any Internet user. It is being used in a variety of fields, both for fun and to solve business problems. And now, it is moving toward social networking integration.

As we can all agree, people are consuming more material on a wider range of platforms than ever before. As marketers begin to use emerging technologies such as virtual reality, these experiences will begin to take root in our daily lives.

Maybe one day, VR will no longer require glasses because the real world and the virtual world will be the same. In any case, if development companies succeed in realizing all their concepts, this will probably happen. But for the time being, let's put away the VR headsets in this article and return to the reality of our daily lives.