Premier League giant Manchester United has attracted a multi-million dollar partnership from proof-of-interest blockchain platform Tezos, a report says.
Manchester United partners with Tezos
According to The Athletic, Tezos will pay the 13-time Premier League champions about $27 million a year to have their logo on the club's training uniforms for the duration of the partnership.
Available information suggests that this is not the first time a blockchain platform has partnered with a sports team to drive its advocacy. In 2021, Redbull announced that Tezos would be its official blockchain partner. Later that year, Tezos helped build its first NFT fan experience platform.
In addition to this, McLaren has announced Tezos as its official technical partner in an agreement that involves its Formula 1, IndyCar and e-sports teams. The network also helped McLaren launch the NFT in 2021.
Premier League Clubs and Cryptocurrency Partners
Recently, several English Premier League clubs have managed to establish various partnerships with cryptocurrency-related companies.
According to a report in the Daily Mail, clubs in the league have been accused of monetizing their fan interactions, with as many as 17 clubs in the league signing a business agreement with a cryptocurrency-related company.
The prevalence of this growing partnership between the two industries has forced coalition authorities to reveal that they will investigate links between clubs and cryptocurrency companies.
We reported that the UK advertising regulator has banned Arsenal from promoting its fan tokens, citing "irresponsible" and "misleading" reasons.
Like Floki Inu, like Baby Doge
In another sports-related partnership, the emoji token $BABYDOGE, inspired by Doge and Shiba Inu, announced a partnership with TSG Hoffenheim, a professional soccer club in the Bundesliga.
The club revealed that the partnership will make Baby Doge an official partner of the club and will work together to help develop the club's NFT.
The deal will also see emoji coin branding appear on LED boards around the stadium at each of the club's home games.
Commenting on the partnership, Mike Watson, project manager at Baby Doge, declared that the deal will help expand the meme coin's global reach. He added that the coin will continue to form strategic partnerships so that it can expand its reach around the world.
CryptoSlate has extensively reported on a similar move for the emoji coin Floki Inu, which has partnered with the famous Italian club Napoli SC to have its logo appear on the club's shirts. It also became the first cryptocurrency-related advertisement to appear on the Burj Khalifa in Dubai.
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