Big brands are scrambling to catch the NFT trend.

On February 3, the International Olympic Committee (IOC), Cameo and GameStop all made major announcements about their respective involvement in NFT.

After months of development, the International Olympic Committee has launched a Beijing 2022 Winter Olympics-themed mobile game that includes collectible tokenized badges. Video game retailer and meme-stock GameStop revealed that it has partnered with Immutable X to build its upcoming NFT marketplace.

Personalized video producer Cameo also announced the upcoming launch of the Cameo Pass NFT drop, which will give holders access to its "Metaverse Compound" in addition to exclusive merchandise and the opportunity to attend live events.

GameStop Mobile

GameStop, the previously popular memestock and four-sided video game retailer, has revealed it is partnering with Immutable X, which focuses on NFT's Ether L2, to launch its highly anticipated NFT marketplace later this year.

The companies have also launched a $100 million fund to support entities that create NFT and metaverse game content. The fund consists of Immutable X's native IMX tokens, which means that the value of its assets may fluctuate significantly.

The announcement comes in the wake of continued strong opposition to NFT from the gaming community over environmental concerns and allegations of blatant cash grabs. In recent months, game studios Team17, Sega, and GSC Gameworld have all abandoned plans to launch NFT content due to massive negative feedback from their followers

On Twitter, immutable Assertion The platform will be "100% carbon neutral". In any case, the deal has been criticized on social media.

Investing heavily

Twitter user "LouiePikmin2" Reviews Wow, you guys will really do anything to stay in business, including investing heavily in fashion." "Jade Kintsugi jokingly adds that it's time to "get to the bottom of the pyramid.

Despite negative feedback, GameStop's stock Unite In early January, the company first confirmed its plans to launch the NFT market.

Cryptocurrency users also Famous GameStop is suddenly moving away from rival L2 Loopring. Last month, mainstream media once again reported rumors that the two companies would be working together on NFT. The rumors have been brewing since Loopring business head Matthew Finestone remaining The company will be the head of Gamestop's blockchain in April 2021.

However, GameStop's latest SEC Filings It noted that it will continue to use the Loopring protocol for NFT transactions and minting. Immutable's IMX token quickly rose 30% from $3.25 to $4.25 after the announcement, but has since fallen to $3.16.

Olympic Games Competition

International Olympic Committee Launch The mobile game is based on the Beijing 2022 Winter Olympics, which will take place the day before the opening ceremony.

The game, called Olympic Games Jam: Beijing 2022, allows players to participate in virtual winter sports events in addition to buying and trading tagged Olympic badges.

The pins are Introduced About 125 years ago, the Olympic Games became a cherished form of souvenir since then as a means of identifying athletes and officials. Maintain Significant monetary value.

The app was developed by NFT and nWay, a blockchain game developer owned by gaming software company Animoca Brands. The developers also Launch An app that provides collectible tokenized pins for the 2020 Summer Olympics in Tokyo.

Taehoon Kim, CEO of nWay, described the mobile game as giving players "a piece of Olympic history. He added that the game will be updated in the months leading up to the Winter Olympics to keep players engaged.

Host Country

Yat Siu, founder of Animoca Brands, told The Defiant that his portfolio company, Concept Art House, is also involved in the production of the tokens.

The app is available in all countries that allow the Apple App Store and Google Play, specifically excluding China, the host country of the Winter Olympics.

Cameo is a video sharing network that allows users to purchase personalized messages from celebrities. Announcement It will launch the "Cameo Pass" NFT on February 17.

Guest entry

Cameo describes NFT as representing "the three phases of the day," depicting the artwork of popular artists Burnt Toast, Vinnie Hager and Luke McGarry. Token holders will be granted "access to Cameo in the metaverse.

The mint price is 0.2 ETH – about $560 at the time of this writing.

Token holders are given priority on a waiting list for "celebrity Q&As, meet and greets, launches at the Cameo House in Beverly Hills" and "some never before tried events". Holders will also have the opportunity to purchase "exclusive merchandise and beta Cameo products, as well as access to the members' lounge on the company's website.

Web3 Rising

"As Web3 becomes one of the most important and promising trends in celebrity, athlete and creator interaction and monetization, Cameo is exploring ways to leverage it to advance our mission for fans and talent," the company Says . "Proceeds from the NFT launch will be reinvested in community growth and engagement, as well as exploring additional web3 projects focused on fan/talent interaction."

Cameo noted that security and web3 education are key priorities for the platform. "We have conducted a thorough security audit of our smart contracts, both internal and third-party, and we plan to provide educational resources to our users to protect their assets and ensure they have a secure experience," they added.

Cameo also said it will "attract some familiar faces" next week to help its audience learn about NFT and Web3.