Super Bowl LVI attendees will receive a souvenir NFT along with their tickets as Partnership Between the NFL and Ticketmaster.
According to a press release accompanying the announcement, NFT will be marked with unique sections, rows and seats for fans.
Currently, the NFL is issuing the NFT as a "digital souvenir," but it is evaluating the space for "future ticketing and event engagement opportunities," said Bobby Gallo, senior vice president of business development for the league's clubs.
"Collecting ticket stubs has always been something our fans enjoy doing, especially for the biggest games of the season, and offering a customized Super Bowl NFT allows us to enhance the game day experience," added Gallo.
In addition to the fan memorabilia NFTs, the NFL is releasing a series of seven commemorative NFTs with historical significance on the eve of Super Bowl LVI. One NFT will be released each day from Feb. 6 through Feb. 13, when an NFT containing current Super Bowl LVI ticket artwork will be released.
NFTs for the competing teams, the Los Angeles Rams and the Cincinnati Bengals Tigers, have also been released; the winning team will also be commemorated with a final NFT after the tournament.
This isn't the first time the NFL and Ticketmaster have tried to honor the NFT. Last year, participants in games from November through the end of the year were able to claim "virtual commemorative tickets" as NFTs.
Super Bowl LVI and Cryptocurrency
The Super Bowl will be a coming-of-age party for cryptocurrencies, and the cryptocurrency businesses that accompany the event will be heavily promoting advertising.
Cryptocurrency exchanges FTX and Crypto.com both purchased prestigious advertising space during the event, and rumors are swirling that the Bored Ape Yacht Club may be featured as part of a half-time show that includes rappers Eminem and Snoop Dogg, who both own BAYC collectibles.
The exchange's advertising is part of a broader move into the sports arena.
FTX signed a 19-year agreement with the NBA's Miami Heat to become its "official and exclusive" cryptocurrency partner, renaming the team's home arena to FTX Arena. The exchange also signed agreements with the Golden State Warriors, the Washington Wizards and the NHL's Washington Capitals.
FTX's sports movement "goes deeper than anything else we've done in terms of how people perceive us," CEO Sam Bankman-Fried told Decrypt's gm podcast.