WildEarth, a wildlife streaming service, is minting irreplaceable tokens (NFTs) for wildlife to raise money for conservation.

NFT will showcase 25 of the most famous animals from the Djuma sanctuary in South Africa, such as the four-year-old leopard Tlalamba, which has become the most popular animal among buyers. Approximately 40 percent of the proceeds from the NFT, which currently costs about $200, will go toward maintaining the animals' habitat.

Through the application, NFT owners also have special access to images, videos and information about their animals and can trade with other NFT owners. NFT owners also gain other privileges, such as the right to vote on the names of their animal's pups and priority over any of their potential NFTs.

WildEarth co-founder Graham Wallington says the project enables animal lovers to act on their sense of responsibility, now in a way that provides a reliable and low-impact revenue stream for global conservation.

"This won't happen if we don't create the necessary economic incentives to protect wildlife," he said, adding that conservation revenue has proven to be highly unreliable during pandemics. "We're going to have to find a solution that allows people to protect nature in the wild at home."

Protection Extensions

Jurie Moolman, owner of Djuma Preserve, also praised the project for bringing visibility and money to the park without having to threaten it by hosting too many people. "We're trying to make the planet a little lighter," he said. So far, the sale of more than 1,000 NFTs has raised about $16,000 for the Djuma reserve. If any demand exists in the secondary market, royalties could prove to be an additional source of revenue.

While Muhlman wants to keep things under control, Warrington is focused on expansion. Next, he hopes to sign penguin habitats in the country's southern reserves as well as in Kenya's Masai Mara. "In our roadmap, we have a plan to expand to all protected areas around the world," he said.

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