Today, the HBAR Foundation announced that game publisher Ubisoft will join the Hedera Management Board for the Public DLT. Ubisoft has run an Entrepreneur Lab that has been supporting the blockchain for years and will now have a dedicated track for developers to build on the Hedera Public DLT.

The gaming company is also the corporate baker of the Tezos blockchain. Ubisoft has been experimenting with blockchain and launched its first NFT in December in the mainstream game Ghost Recon: Breakpoint. Despite best efforts to design products to discourage speculators, the gaming community's reaction to its Quartz and Digits initiative has been overwhelmingly negative.

Some other gaming platforms have gotten cold feet and given up on the initiative. But with this announcement, Ubisoft has made it clear that it will move forward.

Didier Genevois, Director of Blockchain Technology at Ubisoft's Strategic Innovation Lab, said, "At Ubisoft, we believe that distributed ledger technology is the key to the future of gaming, offering players new opportunities to become real stakeholders in our games."

"The Hedera network offers promising applications for this technology, particularly through its scalability, energy efficiency and innovative consensus mechanisms."

Previously, the company has partnered with Sorare, a French sports collectibles and fantasy game, including the launch of the NFT fantasy game for Belgian soccer. It is also an investor in Animoca Brands, one of the major players in the blockchain gaming space.

Despite strong opposition, Ubisoft stands its ground

In a recent interview with Finder, Genevois and colleague Nicolas Pouard share their thoughts on the backlash from the launch of the NFT program.

Ubisoft is expecting a negative response. Nevertheless, they plan to release NFT features gradually so that players can get to know what they are offering over time. NFT was designed to attract existing game users, not to attract speculators to pump and dump NFT. It worked, and most of the people who bought NFT are veteran gamers.

"The end game is giving players the opportunity to resell their items after they finish or complete the game itself," Pouard said.

There are two main blockchain avenues for games: NFTs and play-to-earn, where gameplay is designed to financially reward gamers with tokens. So far, they have completed NFTs. Ubisoft envisions a different way to make money from games.

"It doesn't make sense to use an existing game in conjunction with an existing economy and try to transfer it to an economy that makes money from the game," Pouard said. "It really needs to be built from the ground up because it's a very different way of thinking about the economy and monetization of games."